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Jeep asked to change iconic car name by Cherokee Nation – NEWS.com.au

Jeep asked to change iconic car name by Cherokee Nation

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The Cherokee Nation has asked for its tribal name to be removed from Jeep sport utility vehicles and called for a dialogue with the car manufacturer on cultural appropriateness. The Native American group’s principal chief Chuck Hoskin Jr told Jeep’s parent firm Stellantis “he does not condone” the use of the name Cherokee on sport utility vehicles, according to a statement.
Mr Hoskin made the comments last month in response to an inquiry from Car & Driver automotive magazine and subsequently held…

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